Category: Marketing

Assignment 2: Policies and Strategies

Imagine that you work for a pricing strategy consulting business. Select a business that will be your next client.

Write a six to eight (6-8) page paper in which you:

Create a scenario that would result in your client seeking advice from your consulting business.
Create a pricing policy for the selected client and scenario.
Analyze the best price setting process used to establish sustainable and profitable prices for the client.
Evaluate key pricing considerations and strategies relative to the product life cycle of your client’s three (3) top sellers.
Examine the challenges of effectively implementing a new or updated pricing strategy into the client that you selected.
Differentiate between incremental and avoidable costs for your client and analyze contribution margins.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:

Assess and create pricing policies for various purposes including price objections, price increases, economic downturn, and promotional pricing strategies.
Analyze the price-setting process used to establish sustainable and profitable prices.
Evaluate key pricing considerations and strategies relative to the product life cycle.
Examine the challenges of effectively implementing pricing strategy into an organization.
Differentiate between incremental and avoidable costs and analyze contribution margins.
Use technology and information resources to research issues in strategic market pricing.
Write clearly and concisely about strategic market pricing using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills. Click here to access the rubric for this assignment.

Assignment 2: Developing, Managing, and Operating a Retail Business

Imagine that you recently took over your friend’s small retail business and you now have to do the following:

Rename the store
Create new hours of operations
Hire two (2) new part-time employees and two (2) new full-time employees
Address a new plan for building your clients and merchandise, and
Address the issues of the remaining employees from the acquired business, who are disgruntled because you are relocating the store to the center of the town where you live.
Consider how you are going to develop, manage, and operate your new retail business.

Additional resources:

http://www.entrepreneur.com/article/75912

http://retail.about.com/od/startingaretailbusiness/tp/checklist.htm

http://www.entrepreneur.com/businessideas/industry/30.html

Write a three to six to eight (6-8) paper in which you:

Propose two to three (2-3) strategies for targeting customers and information gathering that would use in order to develop your own clientele while maintaining the clients of the acquired retail business.
Develop a plan that details your approach to recruiting and training a new staff while addressing the concerns of the remaining employees related to the proposed store relocation.
Apply the concept of the one-hundred (100) percent location and saturation to your retail store.
Create a design for the most important financial dimensions of your business, and develop a strategic plan for addressing the dimensions that you have indicated.
Create a name, a mission, and a philosophy for your retail store.
Define store hours, including holidays and weekends, and describe the key goals of employee management.
Develop a plan for cultivating an inviting store atmosphere (e.g., music, décor, style of goods provided, services provided, etc.) and a corresponding window display.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:

Analyze the retailing consumer and database management in retailing.
Analyze human resource management and financial aspects of operation management in retail organizations.
Describe the dimensions of operating a retail business and the development of merchandise plans.
Use technology and information resources to research issues in retail management.
Write clearly and concisely about retail management using proper writing mechanics.

Discussion Forum Post – Re: Globally Standardized products

Name an advantage and a disadvantage of being able to offer a globally standardized product. Analyze the marketing strategy of a product/company of your choice that you think is doing an excellent job on the global market. Explain their strategy and what makes them “excellent”. Use of data would be a good way to support your thinking.

Your responses in the discussion board must be well written according to CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a great place to find resources.

Respond to at least two of your classmates’ postings.

Assignment 2: Marketing Plan

Description / paper instructions

Please complete this without the e-book. I do not have access to it. The demographic info can be found elsewhere, like online etc. I apologize for this inconvenience.

 

Create a Marketing Plan & Sales Strategy in

(MS Word or equivalent)

 

The Company is a non- alcholic beverage company and for the first six (6) months your company is in business you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live

 

Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

 

  1. Define your companyвЂTMs target market.

 

Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes). (Alabama 35816, 35749 or surrounding areas)

 

Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.

 

Hints: At American Fact Finder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.

 

 

  1. Assess your companyвЂTMs market competition.

 

Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your companyвЂTMs market competition.

Defend your strategy to successfully compete against market leaders in your segment.

Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.

Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).

Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.

 

 

  1. Clarify your companyвЂTMs message using the information provided on the worksheet in the text (p. 160 | The Five FвЂTMs).

 

Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.

 

  1. Identify the marketing vehicles you plan to use to build your companyвЂTMs brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.

 

Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if youвЂTMre selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.

Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.

 

 

 

Format your assignment according to these formatting requirements:

 

 

Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

 

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

 

Include a cover page containing the title of the assignment, the studentвЂTMs name, the professorвЂTMs name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Marketing Plan: Product Identification and SWOT Analysis

What To Do:

This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in week 5.

Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.

Guided Response:

Create a minimum 750 word APA style formatted Word document that includes at least 1 scholarly resource from Ashford’s online library in addition to the course text.

Your document should contain paragraphs that cover the following topics:

  • A description of your selected company/brand
  • The core products/services they offer
  • A brief history
  • Key current competitors
  • A SWOT analysis
  • The product or service line you want to develop a marketing plan for and a SWOT based argument for why it warrants marketing investment

Please see our sample situational analysis (completed for McDonald’s) for more details, including minimum lengths by topic.

What Should I Market?

The focus of your marketing plan can be a new product/service idea of your own or an existing product/service that you think deserves its own dedicated campaign. Just don’t pick something that you’ve already seen being actively marketed.

For example, after completing a SWOT analysis for McDonald’s, one might propose marketing new concepts like a McVeggie burger or an adult happy meal. Further afield, one might propose a whole new chain of pay to visit indoor McPlayground Centers. Or, relative to existing offerings, one might suggest a dedicated marketing campaign for say “burgers at breakfast” or after midnight snacking via the drive thru.

Lean about your brand and then let your imagination run wild. It can be a big idea that will appeal to many of their customers or a very targeted effort. You decide. You can always adjust your idea after getting instructor feedback.

Consumer Behavior Blog Post – Does my behavior link to yours?

  • As stated in the textbook, the motivation to belong is an important part of human life. Consumers are generally social creatures who desire contact and affiliation with others. As a result, consumers often belong to a number of formal or informal groups. These groups can exert significant influence on consumer behavior. Go to LinkedIn, and create a LinkedIn account if you have not already done so (see “LinkedIn 101” for more details). In this week’s blog post, discuss two to three (2-3) methods in which a business could use LinkedIn to influence consumer behavior. (Hint: See Chapter 10 in the textbook for more details).
  • Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.

Customer Behavior and Loyalty

You learned about consumer behavior in this module. An organization cannot persuade a customer to purchase a product or service without understanding the basics of “how people buy.”

 

In a 3-page APA paper, address these points:

  1. Describe why businesses study consumer behavior.
  2. Using one past major purchase you have been involved in (for example, an appliance, a house or car, or your education), describe the process using the five stages that people go through in the buying process.
  3. Explain how the degree of involvement impacts the purchase process decision. Include what your degree of involvement was for the product in the previous step.

When a customer continually returns to a given company because of satisfaction, we call that customer loyalty. In your paper, also include the following:

 

  1. What does customer loyalty mean to you?
  2. Compare and contrast customer loyalty and customer satisfaction.
  3. Think back to your own personal experiences with customer loyalty. Explain one situation that really stands out. What makes you loyal to that company, product, service, etc.?

Social and Ethical Aspects of Advertising and Promotion

Each person will write 200-250 word count on the following:

 

Versus

Advertising creates and perpetuates stereotypes. Advertising creates images to which  consumers can relate.

 

Research a single pair using the Opposing Viewpoints in Context database, available in the Specialized Resources section of the University Library.

 

Include a defense of the pro position and arguments for the con position, as well as counterarguments and closing rebuttals for both positions. Select only one set for this assignment.

 site reference 

 

Support your arguments with credible sourced information rather than your opinion.

 

We will merge all the information together to make it flow nicely, so this cannot be written on your view points, but a research paper with information only. Fair? Thoughts? Almost like a min paper

Complementary Partners

magine you are working with a partner to plan and host a workshop on leadership. There will be 100 people attending. Review the following optional articles and videos that detail creating a PowerPoint presentation for this assignment:

Write a five to seven (5-7) slide narrated PowerPoint presentation in which you:

  1. Describe what strengths you would like your partner to have for this particular task, and why.
  2. Explain how the strengths you have chosen for your partner would complement your strengths.
  3. Identify the top two leadership points you would want to share at the workshop, and discuss why you selected those points.
  4. Address two additional leadership traits that can assist in managing conflict and improve communication within the organization.
  5. Format your assignment according to the following formatting requirements:
    1. Format the PowerPoint presentation with headings on each slide and at least one (1) relevant graphic (photograph, graph, clip art, etc.). Ensure that the presentation is visually appealing and readable from up to 18 feet away.
    2. Include a title slide containing the title of the assignment, your name, your professor’s name, the course title, and the date

Business Message Mechanics

This assignment has 2 parts.  Part 1 will be completed in Unit 3 and Part 2 will be completed in Unit 5.  The scenario will stay the same for both assignments.

You and your colleagues, who teach business communication at Oscoda County Community College, are interested in setting up a business writer’s hotline (a telephone and e-mail service) that will provide answers to grammar, mechanics, and format questions for people who call in or write. You see it as a way of providing a much-needed service to local businesspeople as well as a way of providing positive public relations for your institution.

Each faculty member is willing to donate time to answer the phones and e-mails, but you will need funds for telephone lines, answering machines, reference books, advertising, and more. You decide to apply for a grant from the H. M. Luce Foundation to fund the project for 1 year. After that, if the hotline is successful, you will either reapply for funds or ask Oscoda County Community College administration to fund the continuing costs. For requests less than $3,000, the foundation requests a simple narrative report explaining and justifying the request.

Part 1 (2 pages):

In your paper, answer the following information-gathering questions:

  • What is the background of the problem?
  • What will be the outcome of the project?
  • Describe the audience for this report and the implications for structuring your report.
  • Describe how the hotline will work.
  • What are the advantages of this project?
  • What will the project cost? What are the qualifications of those involved?
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